Ananya Bhattacharjee started her journey as an inside designer in Vadodara in 2017 together with her first YouTube channel. Her enterprise was doing effectively, when the onset of the Covid-19 pandemic out of the blue threw issues out of substances. She used the chance to rethink and rebuild her enterprise right into a digital operation and leveraged her YouTube channel InteriorMaata to attach together with her clients. She claims to have served greater than 80 purchasers together with her studio within the first 12 months of launching her channel, utilizing nothing however YouTube movies to share her work with clients. With simply days away from Worldwide Girls‘s Day 2022, TOI Tech-Devices Now spoke to Ananya about her journey and learnings as content material creator on YouTube.
What’s the key focus of your channel?
I need to assist individuals study inside designing in a straightforward manner.
What led to the inception of your channel and the help you could have obtained from YouTube?
I began my YouTube channel once I was at a low level in my life. I used to be going by melancholy and low self worth; truthfully that good-for-nothing section if you query your life lots. However then in these instances, I began my YouTube channel, utilizing my husband’s outdated digital camera and a 5 12 months outdated laptop computer and right here I’m right this moment.
I’m what I’m right this moment because of YouTube. My YouTube channel not solely helped me develop my enterprise but in addition, as a designer allowed me to discover my creativity. At this time, I consider I’m a greater designer and function two profitable companies.
How has been your journey as an inside designing content material creator?
I may have by no means requested for something extra. After I began my journey, there have been hardly some other creators who had been growing comparable content material. Those that did exist had been from different elements of the world. However, right this moment you would possibly discover a fantastic YouTube channel creating comparable content material like mine. Individuals are actually extra aware of and privy to house decor than ever earlier than. Furthermore, with the pandemic and lockdowns, individuals understood the significance of an exquisite house.
How has the content material creation ecosystem within the nation developed post-pandemic?
With short-form content material gaining recognition, you don’t need to spend months on one video however as a substitute can solely spend half-hour a day in your content material and that may in itself create a sustainable social media profession for you. YouTube Shorts are undoubtedly my favorite.
Any message you need to share together with your fellow girls content material creators this Girls’s Day?
Imagine in your self and by no means underestimate your inside energy. You are able to do no matter you need simply by believing in your self and your work. And, sometime your story may grow to be an inspiration for others, too.

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