CARS24, the e-commerce platform for pre-owned autos, has unveiled its tech mascot for the model, CAR-LEE. Because the title suggests, the tech mascot is impressed from the legend Bruce Lee. The corporate launched CAR-LEE on the event of Nationwide Expertise Day (Could 10).
CAR-LEE goals to supply one-stop resolution to deal with all obstacles and ache factors of the pre-owned automotive trade, making the automotive shopping for journey a hassle-free expertise for patrons. “The tech mascot might be an integral a part of the corporate as it can carry gentle to the tech-driven and customer-focused strategy at CARS24 and might be seen in many various kinds,” mentioned the corporate in an announcement.
Commenting on the CAR-LEE launch, Jitendra Agrawal, International CTO, CARS24 mentioned, “The pre-owned automotive trade, particularly in India, has reworked right into a extra organised trade on the again of tech built-in options and robust e-commerce choices. Belief and high quality are two vital cornerstones within the used automotive trade that CARS24 is offering to its clients on the again of a powerful expertise spine. Our customer-friendly, tech CAR-LEE is greater than only a mascot, CAR-LEE represents the seamless tech-integrated buyer expertise that we proudly supply to our clients.”



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