To commemorate World Music Day, Instagram has launched a series of 1MinMusic pop-ups. A selected set of artists will launch their original music, with music videos shot at the pop-up, and release them instantaneously.
The 1MinMusic property features exclusive music tracks and videos from over 200 national and regional artists. As part of this property, music from Shaan, Mame Khan, Himanshi Khurana and Kaur B have already been released.
In this initiative, emerging and established artists will be paired with Instagram-first videographers, to shoot their music videos using multiple creative studio backdrops and genre-specific set up, created especially for this pop-up.
Instagram 1Minute Music pop-up date
Instagram 1Minute Music pop-up will take place from June 19 to June 21 in multiple cities from Gurgaon. The show will feature music artists such as Dhvani Bhanushali, Kabeer Kathpalia, Rashmeet Kaur, and Aditya A.
Paras Sharma, director, Content & Community Partnerships, Facebook India (Meta), said, “With #1MinMusic Pop-ups, we plan to democratize song releases and music video creation, so artists everywhere can shoot and release their videos on Reels. This will lead to the faster discovery of new talent, and greater salience for music from established artists. We’re thankful to the diverse group of artists who’re part of the pop-up, and the cast of ‘Jug Jugg Jeeyo’ who kicked it off with their entertaining moves.”