Khyaal: “Thought behind the Khyaal app is to have interaction, educate and empower senior residents” – Occasions of India

Mumbai-headquartered Khyaal is a senior citizens-focused platform. The corporate was based by Hemanshu Jain and Pritish Nelleri within the yr 2020. The platform goals to assist senior residents make safe funds, take part in free on-line video games, skilled classes, reside yoga, musical occasions and digital workshops. The platform already has 250,000-plus downloads on Google Play Retailer. CEO Hemanshu Jain has greater than 16 years of expertise in product, gross sales, advertising, operations and manufacturing. That is his second foray into the impression area, his first firm Diabeto handled the continual well being situation of Diabetes. Pritish Nelleri (COO) comes with 15 years of expertise in branding, marcom, content material advertising and digital. In an interplay with Occasions of India Tech, the duo discuss concerning the app which ranked among the many Prime apps on Google Play Retailer for the yr 2022.
How did you provide you with your app? What was the concept behind it?
Khyaal was based in 2020 amidst the pandemic when loneliness and social isolation amongst seniors rose to unprecedented heights. To handle the problem of loneliness, we created a group for seniors throughout India to work together with each other and interact them in our interactive video games and classes. Khyaal began with a single chat group, and to accommodate extra seniors and supply a seamless expertise, we developed the Khyaal app. The concept behind the app was to have interaction, educate and empower senior residents and we do this via group, content material and commerce.
Speak about your journey with Google Play and the way did it allow you to develop?
Google Play has performed a key position in our development journey, serving to us attain senior residents throughout India and in introducing them to the distinctive expertise Khyaal gives. In the present day, we’ve got reached greater than 2,50,000 seniors throughout India. We’ve greater than 1,00,000 energetic customers who take pleasure in spending their time on the Khyaal app. It has been an outstanding journey for us up to now.
What does it imply to be one of many prime apps of Google Play for 2022?
It’s an amazing feeling to have been thought-about among the many prime apps of Google Play for 2022. The popularity is a testomony to the tireless efforts of our superb workforce that’s dedicated in the direction of making a distinction and the love that seniors everywhere in the nation have proven us on this journey. It additionally acts as a supply of encouragement for everybody at Khyaal and is an acknowledgement of the contributions that we’ve got made in enhancing the lives of seniors.
Our purpose has at all times been to construct a brilliant app for senior residents in India that may assist them with all of the useful companies they’re in search of – and most significantly, a group the place they’ll work together and belong. We’ll proceed with our journey.
What you suppose has labored/linked with the viewers?
The sturdy bond that we share with our senior group members is a results of the efficient two-way bridge that we constructed over the interval. This intangible bridge is constructed on the inspiration of endurance, belief and studying. We started with creating engagement for our seniors via video games, skilled classes, workshops, and reside yoga with an intention to cut back loneliness via interactions and actions. As seniors had been going via a troublesome section because of the pandemic, they had been looking for significant methods to work together with the world, to have enjoyable, study and develop. Our seniors immediately adopted these classes as part of their each day routine and we stored on including extra occasions based mostly on the requests that we acquired from our group.
How far is the content material personalised to swimsuit folks from completely different elements of India? Additionally, how do you break the language barrier?
Our content material is predicated on “inclusiveness,” an integral worth that defines the very assemble of Khyaal as an entity. Whereas creating and distributing content material, we’re cognizant concerning the complexity of our wealthy nation and the individuals who kind it. We think about the beliefs of every particular person and wish our content material to enchantment to a broad viewers. By our content material, we attempt to carry positivity and allow seamless studying. We attempt to instill tolerance and are always working to interrupt down boundaries that exclude sure teams from collaborating and consuming content material. At present we’re delivering content material by utilizing an efficient mixture of Hindi and English which permits us to achieve out to a wider inhabitants. To accommodate extra seniors throughout the nation, we’ll quickly introduce localised regional content material in a number of languages. Khyaal is an ideal instance the place you can find studying, enjoyable and development taking priority over the limitation of language. For now, our common language of affection and endurance helps us transcend the language barrier.
Any ideas for budding app builders on the market?
Collaborate along with your customers and construct collectively. Work together and search suggestions to enhance always.

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