Panasonic Leisure and Leica have introduced that they’ll work collectively to develop new applied sciences and options for cameras. The collaboration — known as L Sq. — makes use of the 2 “Ls” of the 2 corporations, “ Leica ” and “Lumix ”.
Each corporations will mix the applied sciences and know-how within the fields of recent digital camera and lens merchandise and next-generation software program, and create applied sciences and options. Below the collaboration, each corporations will use Leica’s optical and imaging expertise and Panasonic’s video and digital expertise to ship new options.
The 2 corporations will collectively spend money on new applied sciences that may be included into digital camera and lens merchandise. Additional, they’ll incorporate collectively developed applied sciences into one another’s Leica and LUMIX merchandise to additional improve their product capabilities
“We have now been working with Panasonic for a few years in a spirit of partnership and belief, and their in depth experience is undisputed. The mixture of our competencies in L2 Know-how is one other milestone within the partnership and proves that the easiest way to fulfill immediately’s challenges within the digital camera market is to not section and specialize, however to deepen capabilities with a purpose to collectively create options for the longer term,” mentioned Matthias Harsch, CEO of Leica Digicam AG.
Leica and Panasonic have been working collectively in some type or the opposite since August 2000. Initially, the businesses had signed a cooperation settlement for lenses of digital, and audio-visual gear. In 2001, the choice was made to cooperate within the digital digital camera sector as properly. Since then, the businesses have steadily expanded their technological cooperation.

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