Luca Rossi joined Lenovo in 2015 and is now President of the Clever Gadgets Group (IDG), the place he oversees Lenovo’s international enterprise in PCs, smartphones, tablets, workstations and different merchandise. In an interview with Occasions of India-Devices Now, Rossi spoke about how the PC business traits, how pandemic has modified the business and all that Lenovo’s betting large on within the ‘New Regular’.
How has the PC enterprise modified in the course of the pandemic?
I consider the pandemic has accelerated humanity’s digital transition by no less than 5 years, if no more. The pandemic has fueled a ‘distant revolution’ of working and studying from wherever.
The PC now finds itself on the heart of individuals’s digital lives. There’s an acceleration within the PC substitute cycle to deal with folks’s wants for productiveness, schooling, and leisure – leading to a rise of the put in base and demand for extra premium PCs.
Wanting forward, Lenovo sees extra long-term market development alternatives as prospects need multiple PC per particular person, as a substitute of 1 per family, to proceed fueling this ‘distant revolution’ of working from wherever. And this PC development might be sturdy as a result of hybrid work and life are right here to remain.
How has your portfolio modified post-pandemic? How do you see hybrid gadgets evolving within the subsequent few years?
The pandemic not solely elevated PC demand, but in addition accelerated a renaissance within the reinvention of conventional PCs into smarter PCs which are primed for hybrid work and life. These smarter gadgets are actually at all times prepared with 5G connectivity, biometric authentication and voice activation; at all times adapting with human presence detection, AI-enabled background blurring or noise management for digital assembly and collaboration; and at all times worry-free with options like self-healing BIOS and Lenovo System Intelligence (predictive, proactive software-as-a-service device).
Lenovo’s newest portfolio delivers on higher experiences throughout cameras, audio, video, shows, connectivity, efficiency, and safety – whereas driving extra software program and providers alternatives. Our smarter know-how assembly the world’s want for higher hybrid experiences span from the ThinkPad, Legion, Yoga, ThinkBook, and Motorola gadgets to ThinkSmart collaboration, ThinkShield cybersecurity, and ThinkReality AR/VR options. All these gadgets are coming collectively in a complete portfolio of lifecycle IT service.
As gadgets like PCs turn into extra adaptive to hybrid work/life wants, PCs will proceed to rework over the subsequent 5-10 years in a large means. Immediately, the PC is our residence’s communications and productiveness hub. Sooner or later, smarter PCs/gadgets constructed for a hybrid world will exchange conventional PCs like how smartphones changed characteristic telephones. ESG and sustainability are additionally core values and enterprise imperatives for Lenovo.
What are the most important hybrid work applied sciences Lenovo is betting on? Additionally, what are the hybrid good applied sciences that you simply suppose are right here to remain?
Our analysis reveals that over 80 p.c of IT leaders anticipate no less than half of labor sooner or later to occur outdoors a conventional workplace. It’s clear that distant work is turning into hybrid, and ‘do business from home’ is turning into ‘work from wherever.’
Know-how will proceed to play a pivotal position in creating efficiencies and alternatives that rework our work and our lives, simply because it was the lifeline to connectivity and collaboration for thus many people throughout lockdown and distant work. And Lenovo will proceed to push the envelope of risk by way of first-to-market applied sciences based mostly on consumer wants and insights. These embody harnessing the nice potential of rising applied sciences reminiscent of pc imaginative and prescient, AI, cybersecurity, good collaboration, end-to-end as-a-service options…and the PC will turn into an integral a part of the Metaverse.
We’ll see extra know-how merchandise, options, and providers designed for the worker expertise – the place the workplace will function a vacation spot for staff collaboration, whereas defending the sense of private area folks have skilled working from residence. New workplace designs and audio/video know-how will pave the way in which for versatile assembly setups and new methods to construct social connections.
We consider Metaverse’s AR has the immense potential to create immersive workspaces for workers, regardless of the place they’re. That’s why we’ve launched new improvements such because the ThinkReality A3 AR Good Glasses that create interactive worker coaching experiences and multi-screen environments for enhanced productiveness and privateness.
Information reveals {that a} extra disperse workforce is extra enticing to hackers – making endpoints the brand new safety perimeter, and the vector of selection for infiltrating the deeper community. As gadgets are more and more focused by hackers, automation and business collaboration are important to combating threats sooner at scale.
Any particular learnings from Lenovo’s India enterprise?
The ‘distant revolution’ of working and studying from residence has accelerated a whole group of latest prospects in India, who for the primary time, have entry to the ability of know-how and the potential that it brings.
In response to a latest Lenovo survey, 60 p.c of information employee respondents in India truly want to do business from home, with 75 p.c of respondents in India prepared to even take a pay reduce if it means having the ability to work from wherever. That’s the very best fee throughout all 10 main markets we surveyed world wide. So, the 45 p.c enhance in India’s 2021 PC demand that we’re seeing (from a Canalys India report) is largely as a result of new distant work wants.
Over the previous 12 months, we’ve seen numerous traction from prospects in India on Lenovo’s smarter PCs, together with AI-based options like facial recognition, zero contact log-in, and safety. With new enterprise fashions like DaaS, a much wider vary of shoppers in India than ever earlier than can now expertise and profit from our smarter know-how.
With Chromebooks getting extra traction, will we see a special technique from Lenovo for the class?
The Chromebook enterprise is increasing and represents a big marketplace for Lenovo’s Clever Gadgets Group. To handle this rising market, improve our innovation, and optimize what we do, we’ve not too long ago fashioned a centralized, devoted Chromebook Business Unit that integrates throughout the Shopper, Education, and B2B segments.
This variation is an integral a part of IDG’s long-term technique to deliver collectively our Chrome capabilities, which delivers a number of benefits together with improved R&D capabilities, optimized operational efficiencies, and enabling exploration of a brand new service-led enterprise mannequin. I’m assured {that a} unified staff strategy will in the end strengthen our Chromebook portfolio for purchasers.
How do you see the affect of the expansion within the pill market on good hybrid applied sciences?
Tablets have been very talked-about in 2021, pushed by the ‘distant revolution’ of working and studying from wherever. Whereas the most recent IDC information point out international pill shipments have began to decelerate, we consider the business’s international pill volumes will nonetheless exceed pre-pandemic ranges as digital work, collaboration, studying, and multimedia consumption will stay crucial consumer wants. At Lenovo, we plan to proceed to ship extra premium pill experiences for productiveness, schooling, and leisure.



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