The revolution of the digital medium has translated to extra content material and selection for viewers. When the OTT increase started, makers pulled out all of the stops, pushing boundaries by way of language, content material and even depiction of sure taboo topics, capitalising on the dearth of censorship. Whereas movies and exhibits containing edgy or specific content material have been cherished, there’s a sect of viewers who take pleasure in their share of family-oriented exhibits reminiscent of House Shanti, Dil Bekaraar, Gullak and Yeh Meri Household (YMF). This, in flip, makes one ponder if the online house ought to supply extra for household audiences.
Actor Akshay Oberoi, who has been appreciated for his function in Dil Bekaraar, says: “I really feel there must be extra family-oriented content material, however then there must be extra takers for it as nicely.” He goes on to share how OTT gamers test what’s trending and sanction exhibits accordingly. “I feel platforms are pushing for extra household entertainers to get a break from the edgy stuff,” he provides.
Mismatched is one other present that appealed to the viewers as a result of its relatable story, household dynamics and younger characters. Viewers additionally loved watching faculty life come to life in Kota Manufacturing unit and the coming-of-age present Aspirants.
Actor Manoj Pahwa feels the core of “leisure in India” is watching content material with one’s household. “Aadmi aisa programme dekhna chahta hai jo household ke saath dekha ja sake. Certain, tales about drug mafias and gang wars are working, however it’s a pattern. A easy story like House Shanti (which he stars in) was cherished, as was Gullak. There’s a demand for such topics as viewers need one thing aside from darkish, edgy content material. Household-oriented topics get good viewership and they’re enjoyable. Kota Manufacturing unit was about college students, Panchayat was light-hearted story set in a village, Rip-off 1992 was a very good drama… Logon ko maza aaya,” he elaborates.
Actor Lubna Salim, who stars within the present The Aam Aadmi Household, says, “After we began, it was a threat, as everybody was making path-breaking, darkish and edgy stuff. However, we realised there may be an viewers that wishes to observe clear content material at dwelling. In two years, we did three seasons of our present… I really feel there must be extra family-oriented content material on OTT.”
Actor Mini Mathur, who has “grown up on household entertainers” and watched them together with her household on Sundays, misses such content material as we speak. Mathur, who lately shot for season two of the present Thoughts The Malhotras, says: “It took me again to a time the place the entire household may take pleasure in the identical present… Such exhibits (family-oriented net collection) is perhaps gradual to come back by, however issues are altering.”
Director Akarsh Khurana, who has labored on YMF and Mismatched, feels finally, a steadiness shall be sought. “There’s a silver lining when a present like Panchayat comes alongside and does nicely. OTT must be a melting pot and have selection. Over time, prime quality will stand the take a look at of time and gimmicks won’t,” he provides.
Nevertheless, Salim feels “new, experimental content material” is missing today on the internet normally, not by way of household exhibits alone. “When OTT started, no matter couldn’t be proven in movies or TV was proven through OTT content material. Sadly, individuals bought caught in that thought and we noticed a surge in darkish, edgy content material,” she rues.