Twitter CEO Parag Agrawal has introduced a collection of huge shakeups throughout the firm in an e mail to staff. This consists of firing client product chief Kayvon Beykpour and head of income product Bruce Falck. Twitter can be freezing most hiring and pulling again on spending in most areas. The e-mail, nevertheless, stated that it isn’t planning to chop any jobs. The mail comes simply days after Tesla CEO Elon Musk introduced $44 billion acquisition of Twitter. Here is the entire mail as shared by The Verge.
Constructing Twitter and serving our prospects around the globe is necessary yesterday, in the present day, and tomorrow. Our function is existential. Throughout this time of change, it’s essential that we proceed to strengthen our work by way of elevated accountability and execution to make Twitter all the pieces it may be. The priorities and selections we make now is not going to solely bolster how we navigate by way of this time, but additionally for the longer-term success of Twitter which I care about deeply. Some adjustments are taking place to us and a few we’ll drive. Plenty of these adjustments are troublesome however they’re proper for Twitter and its future.
It’s essential to have the precise leaders on the proper time. Jay Sullivan, at present interim GM of Bluebird, has proven this powerfully. His product imaginative and prescient, potential to encourage, transfer shortly and drive change is what Twitter wants now, and sooner or later. I’ve subsequently determined to make Jay the everlasting GM of Bluebird. With this modification, Kayvon Beykpour will probably be leaving Twitter. Kayvon has been an incredible chief and power at Twitter over time along with his founders mindset and deep ardour for the service. Below his management, our product has developed and grown meaningfully – I do know I communicate for all of us once I say we’re deeply grateful for his super affect.
Over the previous variety of months, I’ve additionally gotten a lot nearer to the income product work and imagine that right here too, we have to make a management change. Bruce Falck will probably be departing Twitter and we will probably be opening the seek for a brand new GM of Goldbird. Bruce joined Twitter at a essential time and has been a powerful collaborator, chief and supporter of the income product work and our function. Below his management we rebuilt our advert server and anchored the muse for evolving our adverts enterprise to be extra efficiency based mostly. Within the interim, the Goldbird org stories to Jay Sullivan. His management will probably be very significant by way of this transition.
Please be part of me in thanking Kayvon and Bruce for all the pieces they’ve performed for Twitter.
Present surroundings
At the start of the pandemic in 2020, the choice was made to take a position aggressively to ship huge progress in viewers and income, and as an organization we didn’t hit intermediate milestones that allow confidence in these targets. Extra lately, the worldwide macroeconomic surroundings has develop into much less favorable, the warfare in Ukraine has impacted our outcomes, and will proceed to take action. Many different corporations have been experiencing an identical impact. And, after all, we’re in the midst of an acquisition and we don’t but know the timing of the shut. As a way to responsibly handle the group as we sharpen our roadmaps and our work, we have to proceed to be intentional about our groups, hiring and prices.
Efficient this week, we’re pausing most hiring and backfills, apart from enterprise essential roles as decided by Workers members in partnership with their HRBPs. We will even be reviewing all prolonged affords to find out criticality and people who needs to be pulled again. We’re not planning company-wide layoffs, however leaders will proceed making adjustments to their organizations to enhance efficiencies as wanted. As all the time, efficiency administration will proceed to be a precedence presently in any respect ranges to make sure we’ve the strongest groups doable.
We additionally want to drag again on non-labor prices to make sure we’re being accountable and environment friendly. We’re lowering contractor and consulting spend, journey and occasions, advertising and marketing, our actual property footprint, on premise and public-cloud associated infrastructure spend, and different operational prices. Please proceed to deal with Twitter’s assets as you’ll your personal, and handle tightly to your budgets, prioritizing what issues most.
As promised, I’ll proceed to speak typically and straight with all of you as we proceed to maneuver ahead. Subsequent week, will probably be holding a digital offsite with our World Management Crew (GLT) to drive additional cohesion and focus, and strengthen our collective plans to finest assist all of you. We’ll report out the outputs of that assembly to you.
Whereas we’re in a ton of change proper now, traditionally, Twitter typically is. What stays true is our function, Twitter’s significance and the criticality of our work, and the way we come collectively. Thanks in your management, your focus and your assist for each other.

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