Samsung seems to have done it again. In the latest gaffe, the company reportedly referenced Apple iPhone inside its own Members app. According to a report in Phone Arena, a Samsung Community Manager in South Korea posted a banner on the Members’ app to promote Samsung’s One UI Galaxy Themes. The manager used an iPhone’s picture in a promotional campaign for the Samsung Members app.
The mistake was reportedly pointed out by Samsung Community members who posted that the banner image advertising new themes showcased an iPhone instead of a Samsung phone. “Yes? Did the Galaxy have a notch? The person in charge uses an iPhone, so only the iPhone is visible,” said a member. “Android software on Apple phone haha,” mocked another. “Hmmm, but… the bezels look good, aren’t they Apple?,” read another post. “It seems that there are some Samsung Electronics employees who do not use Samsung phones,” wrote a member. Another interesting comment read: “Heh heh heh, his head is Samsung, but his heart is an iPhone.”
Samsung was quick to admit the ‘mistake’
However, Samsung was very quick to make the changes after the mistake was pointed out. The company also showed sportsmanship to admit the mistake. “Hello, this is Galaxy Store. The person in charge made a mistake in the process of modifying the design source file. The banner image will be modified and replaced today. Thank you for your interest in Galaxy service. We will try to provide better service. thank you,” said the message on the Samsung Community page. The image was then reportedly replaced with a Galaxy phone picture with a pinhole cutout.
Incidentally, this is not the first time that Samsung’s marketing team has made this blunder. There have been a few cases in the past where Samsung team has mistakenly used the iPhone or some other brand’s phone in its promotional campaigns on Twitter or other social media platforms. In a similar incident earlier this year Samsung’s Twitter team mistakenly shared an image of Oppo’s foldable phone, Find N, while praising the design of folding phones.


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