Samsung has reportedly set a ‘document’ within the premium smartphone section in India with its Galaxy S22 collection. In accordance with Counterpoint Analysis, the success of Galaxy S22 collection helped Samsung India emerge as the #1 smartphone maker within the premium section (Rs 30,000+) with 38% quantity market share in March, 2022, in response to the report.
The report additional provides that the corporate’s top-end smartphone within the S22 collection — Galaxy S22 Extremely — raced to the pole place within the Rs 100,000+ class with 74% quantity market share in March 2022. As per the report, Samsung’s total market share within the Rs 100,000+ class in March, 2022 was 81%, pushed by the success of Galaxy S22 Extremely in India. Samsung additionally topped smartphone market in India in March 2022 with 22% quantity market share and 27% worth market share, as per Counterpoint Analysis added.
“Galaxy S22 collection had a fantastic begin in India, particularly for the Galaxy S22 Extremely that merges Notice options with the S-series. On account of this, the demand was not solely pushed by the sturdy put in base of the earlier S collection customers but in addition from the notice customers as properly. Samsung has a momentum now within the premium section as our channel checks are indicating a sturdy demand going into the second quarter as properly,” stated Tarun Pathak, Analysis Director, Counterpoint Analysis.
“We now have achieved a document milestone of 74% quantity market share in better than 100K section with our epic Galaxy S22 Extremely. Our success was on account of our ‘3E technique’ that targeted on – Growth, Expertise and Extraction – to win the hearts of Indian customers. We elevated our flagship retail footprint to allow customers to expertise our gadgets not solely in metro cities but in addition in Tier 1 and smaller cities. We created platforms to allow customers to purchase like by no means earlier than with Samsung Improve and Samsung Finance+ which boosted our development in metro and even larger in non-metro cities,” stated Aditya Babbar, senior director and head of product advertising and marketing, cell enterprise, Samsung India.
Samsung can also be stated to have consolidated its place within the he smartwatch and pill segments in the course of the month. In accordance with syndicated information, Samsung had 73% quantity market share in smartwatch market and 47% quantity market share within the pill enterprise within the month of March 2022.



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