Motorola emerged because the third-largest smartphone model within the US through the yr 2021, in accordance with Counterpoint Analysis’s Market Pulse Service. That is the primary time that the Chinese language smartphone firm has entered the highest three within the US marketplace for a full yr. In 2008, when characteristic telephones had been dominant, Motorola was the biggest handset (smartphones and have telephones mixed) OEM within the US. Nonetheless, throughout the smartphone phase, that is the primary time ever that Motorola has entered the highest three within the US marketplace for a complete yr.
Motorola is owned Chinese language model Lenovo. Google offered Motorola to the Chinese language PC maker Lenovo for $2.91 billion in 2014, simply two years after it acquired the handset maker for $12.5 billion (in 2012). In August 2015, Lenovo introduced that it might merge its current smartphone division, together with design, improvement and manufacturing, into the Motorola’s Mobility unit.
In India, in accordance with Counterpoint Analysis, Motorola India‘s smartphone shipments declined 70 p.c year-on-year (YoY) in 2018. The model fell from sixth spot within the yr 2017 to twelfth out there in 2018. Since then Motorola has not been capable of get again in prime 5 within the Indian smartphone market which is in any other case dominated by Chinese language smartphone manufacturers.
Commenting on the channel dynamics, Senior Analyst Varun Mishra mentioned, “Motorola has grown its market share within the giant US pay as you go channels (Verizon Pay as you go, Metro by T-Cell, Cricket and Increase) to twenty-eight%. Our Shopper Lens analysis exhibits Motorola stays a really trusted and identified model. Pay as you go client research have proven customers search for worth, dependability and lengthy battery life. Motorola scores effectively on these standards.”
In keeping with the Counterpoint Channel Share Tracker database, Motorola has maintained its momentum in Q1 2022. Mishra mentioned, “Motorola has had a really robust tax season (February-March) within the US market. The model’s aim for 2022 and 2023 is to develop its volumes in larger value tiers. This will likely be difficult with the stranglehold Apple and Samsung have on the US market. Nonetheless, Motorola was very early in releasing 5G and foldable units. It is going to try to profit from the US subscriber base transition to 5G in addition to the expansion of foldables in lower cost tiers.”

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