The true wi-fi (TWS) earphones market in India has grown by 66 per cent year-on-year within the first quarter of 2022. A brand new report by CounterPoint claims that the home manufacturers have been in a position to outperform Chinese language producers as they delivered superior worth propositions. The report additionally mentions that aggressive movie star endorsements and native manufacturing have additionally helped the market’s progress.
How did the Indian manufacturers providing TWS earbuds carry out in Q1 2022?
As per the report, Indian manufacturers dominated the TWS earbuds market in Q1 2022 by buying a 72 per cent share in comparison with final 12 months’s (Q1 2021) 57 per cent. The highest 5 positions have been additionally dominated by home manufacturers with Boat main the market with a 34 per cent share, Noise adopted and grabbed the second place with an 8 per cent market share which it maintained for the reason that final quarter. Boult Audio emerged within the third place with a 7 per cent share. Nonetheless, in Q1 2022, ten new manufacturers for TWS earphones have been launched and home manufacturing went down by 14 per cent in comparison with Q1 2021. 80 p.c of those audio merchandise have been offered on-line with Flipkart main the retailers.
Extra particulars in regards to the efficiency of Indian manufacturers in Q1 2022
Boat backed by new launches, movie star endorsements and promotions topped the marketplace for the eighth consecutive quarter. The preferred Boat TWS earbuds have been the Airdopes 131 which constituted 32 per cent of the model’s line.
Varied gross sales actions and a brand new version within the reasonably priced VS collection helped Noise to seize the second place with a 214% YoY enhance in shipments. Noise Airbuds small made up 38% of the model’s entire line by turning into the best-selling TWS mannequin of the corporate.
Boult Audio focused low-cost prospects and step by step developed its TWS merchandise to realize a 266 per cent year-on-year progress in shipments and emerged third with a seven per cent market share. The report mentions that the Boult performed a significant position within the Amazon Nice Republic sale.
Ptron’s entry-level worth vary, which is round Rs 1000, assisted the model to climb to the fourth place with a 5 per cent market share. Low costs, house manufacturing and a variety of choices fueled the growth of the model. Lastly, Realme ranked fifth with a 4 per cent market share and was helped by fashions just like the Realme Buds Air 2 and Buds Q2 Neo.
Prime rising manufacturers of Q1 2022
One other home-grown model Mivi maintained its place within the high 10 with the assistance of its lower-priced gadgets. Oppo’s Enco Buds, a funds variant Enco W11 and a mid-range mannequin Buds Air 2 helped the Chinese language model to develop 365 per cent. Furthermore, OnePlus added the Buds Z2 to its mid-priced TWS line after the Buds Z mannequin turned out to be a giant hit.
Amongst Elite manufacturers, Apple took the highest spot with the discharge of the AirPods 3. Nothing additionally maintained its place within the high 5 luxurious manufacturers because it was cheaper and had a singular design. Moreover, one other online-only native model Truke additionally elevated its shipments by 75 per cent YoY. Entry-level merchandise, new fashions launched each quarter together with endorsements helped the corporate to make the steep climb.
Google just lately launched the Pixel Buds Professional on the primary day of the Google I/O 2022 occasion. These new TWS earbuds from Google will come powered by a customized 6-core audio chip and can function ANC. Nonetheless, there isn’t a data on whether or not the Google Pixel Buds Professional’s India arrival.



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